Productising my Marketing Workshop

A few years ago I devised a workshop to teach the basics of marketing to Creative Industries firms. As a member of the Chartered Institute of Marketing I've been on the receiving end of plenty such training and was keen to translate marketing language and teaching into a format that would resonate more easilywith creatives.


Now, with the financial support of NESTA I'm productising this workshop. There are a couple of long term goals here... to be able to train other trainers in my methods so that I'm no longer the bottleneck and, more importantly in the short term, to create a really strong set of visual mnemonics to help participants remember the key learnings from the workshop.

Above is one of the tools I'm toying with ... the storycube format was devised by Proboscis (www.proboscis.org.uk) and I'm testing its application in a new setting.