Market Day....a sell out

Just back from a week in Scotland delivering Market Day workshops for Starter for Six. Dundee, Inverness, Glasgow & Edinburgh...hard work but well worth it.










All the prototypes that Harrington & Squires slaved over went down a treat 'you have the best stuff' being my favourite comment from a product designer.











We'll be tweaking the kits in the next few weeks ready to train-the-trainer later in the year. Anyone who's interested in using these training tools should drop me a line....

Market Day participant eBooks (prototypes)

The prototype objects for Market Day will be tested during Starter 4 Six in Scotland next week. Harrington & Squires are working flat out printing, cutting & assembling most of the bits.

Meanwhile I'm working on the participant handbooks. I'm using Proboscis' eBook format and their eBook generator.

We will improve these so that they utilise the Market Day branding and include references to the other objects but for now they will do fine.

Viewing Platform with CSM students

Thank's to Artquest's introduction Viewing Platform has been trialled with Central St. Martin's students as part of their year two professional practice course. Couple of great comments... 'this is the most teaching we've had at college'...being my all time favourite. Discussions are afoot as to how this could become an ongoing part of the professional practice curriculum (great) and Sarah & Judith were both confident that they could deliver a Viewing Platform workshop...that meets the goal of these toolkits working without me.

Marketing StoryCubes v2

I thought I'd have a go at a set of storycubes to explain the various types of marketing promotions....something a little more interactive & interesting than a powerpoint. I trialled these with Creative Academy in Slough last week....great response, the SME's I was working with much preferred them to a powerpoint presentation of this sort of information PLUS it got them thinking as to what they can do with storycubes themselves.

Productising my Marketing Workshop

A few years ago I devised a workshop to teach the basics of marketing to Creative Industries firms. As a member of the Chartered Institute of Marketing I've been on the receiving end of plenty such training and was keen to translate marketing language and teaching into a format that would resonate more easilywith creatives.


Now, with the financial support of NESTA I'm productising this workshop. There are a couple of long term goals here... to be able to train other trainers in my methods so that I'm no longer the bottleneck and, more importantly in the short term, to create a really strong set of visual mnemonics to help participants remember the key learnings from the workshop.

Above is one of the tools I'm toying with ... the storycube format was devised by Proboscis (www.proboscis.org.uk) and I'm testing its application in a new setting.